JEFFREE STAR

Jeffree Star, born Jeffrey Lynn Steininger Jr. on November 15, 1985, in Los Angeles County, California, is a multifaceted American personality known for his work as a makeup artist, entrepreneur, singer-songwriter, and internet personality. He is the founder and owner of Jeffree Star Cosmetics, a brand renowned for its vibrant and high-quality makeup products. Star's journey from MySpace fame to becoming a beauty mogul exemplifies his adaptability and business acumen. 

Early Life and Background

Jeffree was raised in Orange County, California, by his mother, Marra Shubyann Lindstrom Steininger, after his father's passing when he was six years old. His mother, a model, often traveled for work, leaving Jeffree to explore makeup using her products. By junior high, he convinced her to let him wear makeup to school, showcasing his early passion for cosmetics. He graduated from Pacifica High School in Garden Grove, California, in 2002. 

Music Career

Before his prominence in the beauty industry, Jeffree pursued a music career. He gained popularity on MySpace, becoming one of the platform's most followed users by 2006. In 2009, he released his debut studio album, "Beauty Killer", which featured tracks like "Lollipop Luxury" with Nicki Minaj. He signed with Konvict Muzik, Akon's label, in 2010 but left the music industry in 2013 due to legal issues faced by the label's owner.

Jeffree Star Cosmetics

In 2014, Jeffree invested his life savings to launch Jeffree Star Cosmetics, starting with three Velour Liquid Lipsticks. The brand quickly gained a cult following for its bold colors and high-quality products. All items are vegan and cruelty-free, aligning with ethical beauty standards. The company has since expanded to include eyeshadow palettes, highlighters, and accessories, with notable collections like "Blood Sugar" and "Blue Blood". 

YouTube and Online Presence

Jeffree's YouTube channel, launched in 2006, became a pivotal platform for promoting his cosmetics line and sharing makeup tutorials, product reviews, and personal vlogs. As of February 2025, his channel boasts over 15.7 million subscribers and more than 2.6 billion views. His engaging content and candid personality have solidified his status as a leading beauty influencer. 

Personal Life

Jeffree was in a relationship with Nathan Schwandt from 2015 until their amicable split in January 2020. In 2020, he relocated from his lavish mansion in Hidden Hills, California, to a 70-acre ranch in Casper, Wyoming, seeking a quieter lifestyle and focusing on his mental health. 

Achievements and Recognition

• YouTube Subscribers: Over 15.7 million

• Total Views: More than 2.6 billion

• Forbes Ranking: Fifth-highest-paid YouTuber in 2018, earning $18 million

• Cosmetics Brand: Jeffree Star Cosmetics, with annual revenues estimated at $45 million in 2022 

Fun Facts

• Height: Approximately 6'1" (185 cm)

• Eye Color: Green

• Hair Color: Naturally blonde, often dyed in vibrant colors

• Net Worth: Estimated at $200 million as of 2023 

Jeffree Star's evolution from a MySpace musician to a beauty industry titan illustrates his resilience and innovation. Despite facing controversies, his influence on makeup artistry and digital entrepreneurship remains significant, inspiring countless individuals to pursue their passions unapologetically.